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'The Time is Now' Movie 12/20/07

 

I’m honored to say that I am part of a new film that is currently in production: The Time is Now. I talk about how collaboration through networking is a powerful way of doing business. The film features personal conversations with Bill Gates, Jack Welch, Tony Robbins, John Gray and Jack Canfield, plus many others. The Leaders in the New Civilization–LINC–charitable organization is producing this amazing breakthrough film, which will be both educational and entertaining. It presents a very positive, ...

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Referral Marketing–You Can't Do it Alone! 12/14/07

 

At the BNI International Directors’ Conference in San Diego a couple of weeks ago, I was talking to Dawn Lyons, one of the Master Trainers for the Referral Institute, about the struggles many people face with referral marketing. As we exchanged ideas about various referral marketing issues, such as inconsistency, quality levels, lukewarm referral sources and, ultimately, the uncertainty that people can sometimes feel, Dawn told me about a new catch phrase she has been using. Her new phrase is, “Referral M...

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Setting the Stage for a Successful Word of Mouth Program 12/10/07

 

During a conversation last week, one of our assistant directors for BNI in Michigan, Leslie Fiorenzo, made an interesting point of comparison between appreciating opera and learning to use word-of-mouth marketing in your business. She said, “The best way to experience opera is to see it on the stage, and the best way to use word of mouth is to put a referral marketing plan in place. The novice, in either case, may not know where to begin.” We started talking about a system to generate business by referral...

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Finding Good Referral Sources Is Like Kissing Frogs! 12/04/07

 

I was speaking with Sarah Owen, the master franchisee of The Referral Institute in the UK, and she told me that she often comes across people who are good at giving to others but don’t always get an equitable return from their relationships. Many people want to know how to discern whether a potential referral source is a good match, and what they can do to increase the likelihood that their time and efforts are being invested in relationships that will harvest a positive return. Sarah shared a great metaphor that s...

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Networking Now Blog in Polish!!!! 12/03/07

 

The Networking Now blog is definately “international”!  For all our Polish language readers, you can find a translation of it every week at:  http://bnipolska.pl/content/view/159/98/  Thanks to Greg Turniak for making this happen. Ivan

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The 'Three R's' of Selling 11/28/07

 

I did 17 radio interviews starting at 4 a.m. and ending around noon today for my latest book, Masters of Sales. While doing one of the interviews, I was asked by a talk-show host whetherI had any ideas that her listeners might apply during the holiday season to “help consumers who will most certainly be attacked from all angles by commission-hungry sales reps who refuse to conform to the needs of the shopper!” I came up with some thoughts that I thought would be good to share here on my blog. I called the...

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You're the Average of the Five People You Hang Out with Most 11/23/07

 

I just attended the international BNI Conference last week with more than 800 directors and members from almost 40 countries from around the world. It was an incredible experience that felt a little like a United Nations meeting! One of the keynote speakers was Jack Canfield (seen to the right with Amy Brown of BNI, myself and Patty Aubrey of Chicken Soup for the Soul Inc.). Jack shared many great stories and did an outstanding presentation (I’d highly recommend him to any organization). One of his comments rea...

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Recognizing Those Who Refer You 11/19/07

 

 This past weekend, I was at a gallery showing for my daughter’s artwork and I overheard a man saying to his wife,  “These paintings would make great thank you gifts for those two interior designers that have been sending so many people my way.”€ (Photo right is of Ashley and Galen Metz, owner of Azo Gallery)  My ears perked up when I heard this and I listened in as he continued laughingly,  “But, then again, giving art as thank-you gifts will probably put me in the poorhouse faster than ...

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Attitude is Everything in Networking 11/12/07

 

Last week, one of the big items on my calendar of things to do was a marathon day of radio interviews beginning at 4a.m.  As you can imagine, getting up at an hour when roosters haven’t even begun to think about warming up their vocal chords is not the most enticing of tasks.  However, after stubbing my toe in the pitch blackness and yelping out a word I won’t mention here, I remembered that as the Founder & Chairman of BNI, the world’s largest business networking organization, I had agree...

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Honor the Event 11/05/07

 

I had a conversation recently with a new BNI member who expressed that she has always been somewhat uncomfortable networking because she’s always been afraid of sounding like she’s being pushy, and she has a hard time knowing when it’s even “OKâ€? to approach the subject of business with other people. I told her what I’ve said countless times over the years to many other people–that the absolute key to networking appropriately is making sure to always honor the event. You can network ...

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Out of Line – Online! 10/30/07

 

I belong to several online networks. Recently, I got an email from one of the members whom I don’t know, have never talked to, and was never directly connected to in any way. He sent out an email to many people in the online community about a new person who just joined. In it, he said: “Letting her join was the biggest mistake you will ever make. . . she is a disaster, is totally unreliable, is a total liar. You. . . have been. . . conned,” he concluded. Wow, I was amazed that this “stranger&#...

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Teach Your Employees To Network! 10/28/07

 

I’ve been doing a lot of traveling lately to promote my new book Masters of Sales (www.MastersBooks.Com), and on my way to a book tour date I sat next to a young man in an airport who struck up a conversation with me.  We got to talking about what each other did for a living and after explaining what I do, I found out that he worked for a small, family owned grocery business.  I commented that it was probably tough to be the “little guyâ€? in competition with the larger chain grocery stores and that...

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Wild Fire Fund 10/24/07

 

The wild fires ravaging Southern California bring back some horrific memories.  Just a few years ago, a 40 foot wall of flames came past my home near the foothills in Claremont (shown below).   In the photo, you can see me hosing my head down to douse the hot embers falling from the fire.  I was attempting to keep the wood beams in my backyard from catching fire as the flames swept through the open space behind my home.  More than two dozen homes burned down in my community.  Luckily, ours was not one of them...

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New Orleans – After Katrina 10/23/07

 

I spent the last few days in New Orleans for a BNI event hosting the 210 winners (and guests) of the 2007 USA Member Extravaganza for the organization.   There are two things I want to share about my visit to the area.  The first, is my impression of the business people.  It’s great to see business “start” to come back in the city.  One of the things that struck me was how so many businesses THANKED us for visiting the city and helping in some small way to bring back the economy.  It wa...

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How to Make the Butterfly Effect of Networking Work 10/18/07

 

I was thinking about the blog I wrote last month about the Butterfly Effect of Networking? and it occurred to me that an important part of the reason I was able to make such effective and rewarding networking connections was the way that I thought about, and therefore went about networking. Here’s what I mean by that . . . While it’s important to know the right things to do while networking, it’s equally important to start thinking the right way to make your networking efforts as successful and dyna...

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Teaching My Daughter About Business Cards 10/15/07

 

One of my daughters recently invested in her first set of business cards and as I was coaching her on the key points of efficient business card use, I was thinking about all of the people that carry around business cards on a daily basis who simply do not realize what an absolutely crucial and valuable tool this one little card is! Your business card is one of the most important networking tools you have in your quest for increased referrals.  Can you envision a reality where 20—30 people in your word-of-mout...

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What To Say When You Don't Remember Them? 10/10/07

 

I got a great question today from a chef that I thought I would share with you:  I was in a store last week when a person shouted out, “Hi Chef” I faced the person and drew a complete blank.  Not only did I not know this person’s name, I didn’t recognize them at all.  So I smiled and said “Hi I’m fine” and kept on going.  I was disappointed with my reaction.  Other choices were to stop and engage a conversation and fake it, hoping to pick up a clue to help me remember.Â...

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