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'The Time is Now' Movie 12/20/07

 

I’m honored to say that I am part of a new film that is currently in production: The Time is Now. I talk about how collaboration through networking is a powerful way of doing business. The film features personal conversations with Bill Gates, Jack Welch, Tony Robbins, John Gray and Jack Canfield, plus many others. The Leaders in the New Civilization–LINC–charitable organization is producing this amazing breakthrough film, which will be both educational and entertaining. It presents a very positive, ...

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Referral Marketing–You Can't Do it Alone! 12/14/07

 

At the BNI International Directors’ Conference in San Diego a couple of weeks ago, I was talking to Dawn Lyons, one of the Master Trainers for the Referral Institute, about the struggles many people face with referral marketing. As we exchanged ideas about various referral marketing issues, such as inconsistency, quality levels, lukewarm referral sources and, ultimately, the uncertainty that people can sometimes feel, Dawn told me about a new catch phrase she has been using. Her new phrase is, “Referral M...

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Setting the Stage for a Successful Word of Mouth Program 12/10/07

 

During a conversation last week, one of our assistant directors for BNI in Michigan, Leslie Fiorenzo, made an interesting point of comparison between appreciating opera and learning to use word-of-mouth marketing in your business. She said, “The best way to experience opera is to see it on the stage, and the best way to use word of mouth is to put a referral marketing plan in place. The novice, in either case, may not know where to begin.” We started talking about a system to generate business by referral...

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Finding Good Referral Sources Is Like Kissing Frogs! 12/04/07

 

I was speaking with Sarah Owen, the master franchisee of The Referral Institute in the UK, and she told me that she often comes across people who are good at giving to others but don’t always get an equitable return from their relationships. Many people want to know how to discern whether a potential referral source is a good match, and what they can do to increase the likelihood that their time and efforts are being invested in relationships that will harvest a positive return. Sarah shared a great metaphor that s...

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Networking Now Blog in Polish!!!! 12/03/07

 

The Networking Now blog is definately “international”!  For all our Polish language readers, you can find a translation of it every week at:  http://bnipolska.pl/content/view/159/98/  Thanks to Greg Turniak for making this happen. Ivan

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