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Six Essentials for Networking 04/30/08

 

Recently, I was handed a copy of a book called Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality by Christine Comaford-Lynch. In the book, she names six networking essentials that are not necessarily the ones people might traditionally think of as the keys to networking success, but I think they can be of significant value–especially her advice on equalizing yourself with others. So I’d like to reprint them for you here, and I invite you to leave comments. Here’s...

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I 'Absolutely' Refuse to Participate in a Recession! 04/24/08

 

Last month I wrote a blog article headlined: “I Refuse to Particpate in a Recession.” It clearly resonated with many entrepreneurs. A lot of people posted responses to this blog with a clear understanding of how to apply this idea. There were, however, some who e-mailed me directly with a bad case of the “Yeabut Syndrome.” It goes like this, “Yea but” Ivan, things are different for me or different in this area or different in this business or different in my situation or different ...

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Entrepreneurial Excellence 04/21/08

 

A good friend of mine, Frank De Raffele Jr., recently launched a radio program called “Entrepreneurial Excellence.”  I wanted to take a minute to let everybody know about it because not only is it an excellent educational resource for entrepreneurs and businesspeople alike, it is also accessible from anywhere in the world because it is broadcast online.  Even if you miss a broadcast, the shows are all archived and available to download at any time. I listened to the show’s premier last Monday and I am...

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Why Make Mistakes When We Can Learn From Others? 04/17/08

 

This week, I was having a conversation with one of my employees about a guy who was exposed as a total con artist on national television, yet somehow he still manages to get people to send him millions of dollars in donations each year for his supposed “good cause”–which is, in reality, a complete joke. My employee said, “I just don’t get it! Why in the world are people still sending this guy money when they’ve been told about the thousands of other people who made the mistake of believing...

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Are You 'Really' in Business? 04/14/08

 

I was speaking at a conference for small business owners last year where the following list was given to all the businesspeople in attendance. The speaker said; “If you don’t have all these things in place, you’re not really in business!” I have business cards for myself and my team. I have a distinct phone line specifically for my business. I have a registered domain. I have a current website. I have an e-mail that corresponds with my business domain. I have a dedicated office or business spa...

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Customer Service Alone Won't Ensure Referrals 04/09/08

 

This past weekend I found myself explaining BNI to the father of one of my son Trey’s friends. After I gave him the basic rundown, he said, “That sounds like a great concept. But I’m known for giving excellent customer service, so I don’t really think I need to go out of my way to get referrals.” I wasn’t at all shocked to hear him say that because I can’t tell you how many times I’ve heard others assert that giving good customer service will guarantee that people will refe...

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Referral Marketing A Risky Business 04/04/08

 

During a recent radio interview I did, the host of the program asked me whether I consider referral marketing the safest form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no.” Based on his response, I’m sure he was shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that word-of –mouth marketing can bring. However, there are unique risks associated with referral advertising that are not an issue in commerc...

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