Scott Ginsberg is celebrating his tenth anniversary. He’s been wearing a nametag for 10 years in a row. He has never taken it off. That’s right, 10 years = three thousand, six hundred and fifty days = 87,600 hours = 5 million two hundred fifty six thousand minutes = 31 million 531 thousand seconds and counting. He’s the world record holder. He has even tattooed his nametag on his chest and is the only person in the world who has made a career out of wearing a nametag.  Scott developed the nametag professio...

Everyone wants to learn about their personality style.  This is especially true with people who understand the value of networking.  But most people don’t like taking boring written quizzes and assessment. Enter “Personality Poker” – what I think is a fun and interactive way to learn about your personality. Personality Poker is played with a specially designed deck of cards. They look like regular poker cards except they also have words printed across the faces. The words are personality descriptors like o...

The best word-of-mouth programs I’ve seen happen by design, not by accident or wishful thinking. Unfortunately, many businesspeople view word of mouth somewhat like the weather: “Sure it’s important, but what can I do about it?” Based on more than two decades of research, observation, and practical experience, I’ve found that in addition to focusing on the important issue of customer service, the average businessperson has much to do in order to build a referral business.  Word of mouth...

When your referral marketing plan is working well, prospective customers buy from you the first time because they have been referred by your sources. They may continue to buy from you because they trust you and develop a good relationship with you.  But whatever the reasons they come and whatever the reasons they stay, they are your customers primarily because they need your products and services. A clear idea of your range of products and services is something your sources need to communicate to prospects. For each...

More than 1,300 U.S. organizations in all 50 states -– including top universities, nonprofit organizations, successful entrepreneurs, government agencies and corporate sponsors -– are collaborating to celebrate Global Entrepreneurship Week (GEW) 2010, Nov. 15 to 21. Globally, there are expected to be more than 20,000 partners. The week will bring together aspiring and inspiring entrepreneurs in more than 100 countries around the world, helping them embrace originality, imagination and ingenuity through local, nat...

To find out how you stack up against your competition, take a little time to analyze your competitive status. This exercise will help you understand and emphasize your unique selling position.  How do you differ, and how can you position yourself for the best competitive advantage? There’s no single formula for conducting a competitive analysis; it’s mostly just good business sense.  Try to stay aware of what your competition is doing and how your business stacks up against it.  For example: Are your ...

You may think you know why you’re in business, but perhaps it’s been years since you gave it serious thought. There’s no better time than now to re-examine why you’re doing what you’re doing.  Ask yourself the following questions: What is my business mission? — Beyond simply making a living, what are my long-range professional goals? Do I wish to become the standard by which my competitors are judged? Is it my dream to help make the world a better place? Where is my organizatio...

If you have little or no experience with referral marketing, it would be a mistake to jump into action without preparing yourself. Central to the referral-marketing process is getting people to send you referrals. To do so, they must know exactly what you do — what product or service you provide or make, how and under what conditions you provide it, how well you do it and in what ways you are better at what you do than your competitors. You have to communicate this information to your sources. And to communi...

Developing an effective word-of-mouth strategy that results in a strong referral-based business takes endless time, energy, effort and, above all, commitment. The actions and steps necessary to create a successful referral-networking campaign are simple, yet far from easy; they take tremendous dedication and drive, and results can be a long time in coming. So why should you put forth the time and effort to develop a word-of-mouth strategy for your business?  Because, if you commit to doing it right and don’t g...