Are You Overlooking the Importance of Storytelling in Business? 01/03/13

When you tell a story, is it compelling?

In this short video, I’m joined by Deanna Tucci-Schmitt, a successful business owner and master networker, who shares the reason why storytelling is such an integral part of business.  She reminds us that stories are much easier to remember than statistics and facts.  When you tell your business’ facts in story form, your “story” is retained, retold, and often referred.

After watching the video, please share how telling some of the key stories about your business has gotten you more business in the past, or how they might possibly help you obtain more business in the future.

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2 Responses to this article

Kent January 4, 2013 Reply

When comes to storytelling, we need to learn from Robert McKee – a great script writer for few big movies.

Karl Smith January 4, 2013 Reply

I am passionate about storytelling in business in general and in networking in particular. I believe storytelling helps greatly to communicate who we are, what we stand for and what we can deliver when we network and educate our referral partners. I love Ivan’s work!

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