Viewing all posts under Brand Building



I have been good friends with small business expert Jim Blasingame for over ten years and I can fully attest to the fact that his knowledge of what it takes to achieve success in small business is unparalleled (but don’t take my word for it, check out his bio below*).  I am excited to announce that just a few weeks ago, he released a revolutionary new book that will change the way the we think about buying and selling. This short video offers a quick overview of the premise of Jim’s newly released book, ...


While in Mexico for a TLC conference, I had the opportunity to talk to my very good friend Raymond Aaron about his book, “Branding Small Business for Dummies,” and why it’s so important for small businesses to build their brand. Unfortunately, it’s a common misconception that branding is something only large corporations need to focus on and this video outlines the key points regarding what small businesses really need to know in relation to branding.  For example, if you don’t build yo...


Virgin Territory07/15/13

 

I recently spent a week on Necker Island with Richard Branson and it was an amazing experience, just as it was when I was there a few years ago right about the time I first started writing this blog.  During that initial visit to Necker, I wrote about the Butterfly Effect of Networking for the first time ever. During this visit, Richard told me a very interesting story about his early days with Virgin Records.  He was 20 years old and publishing a student magazine.  He wanted to give students a better deal on reco...


I had the pleasure of recording this video with my good friend Raymond Aaron while in Canada for the TLC (Transformational Leadership Council) Conference at the end of July and this is a must-see video for anyone wanting to build their business (which, if you’re reading this blog, more than likely describes you). Raymond says that if you’re having difficulties attracting the clients and the wealth that you want, it’s very likely that this is due to the fact that you’re in an ‘ocean of sa...


I am excited to announce that I will be presenting at the Mega Partnering VI conference (www.MegaPartnering6.com) this year which is taking place in Los Angeles, CA from November 29-December 2. The event is run by the J.T. Foxx Organization (www.JTFoxx.com) and J.T., whom I’ve gotten to know over the past couple of years, has invited me to give a presentation on how to achieve success through networking. J.T. (pictured with me below) has a very interesting story as he started investing with nothing more than a ...


Marketing isn’t something I was always confident about.  When I first started out in business, my degrees were in Political Science and Organizational Behavior.  I had very little marketing experience until I went to work for a transportation company in Southern California and, within a two week span, went from a role in purchasing to a significant role in marketing–a huge change that was an even bigger learning experience. My marketing experience was trial by fire and reading.  I just started reading ...


Just last month I posted a blog about how to grow business and derive identity-building, brand-boosting benefits through writing (CLICK HERE to view the blog post) and today I want to piggyback on that concept. Whether you’re an experienced writer or you’re just beginning to dabble in writing in an effort to build your personal or business brand, understanding the importance of storytelling can transform your writing into highly effective material. In this video, professional editor and author Jeff Morris...


Years ago, an associate of mine who read one of my books and attended some of my training sessions called me and said, “I really love your material, but why don’t you put more emphasis on your ideas about ‘creating your identity as a brand’ and how it affects your networking efforts?  These ideas have made a huge impact on my business, but I don’t hear you talking about it very often.” I admitted that this associate of mine was right.  I haven’t talked a lot about identity in my material, and I agree ...


  I’m excited to extend a very special opportunity to all BusinessNetworking.com blog readers to attend a FREE webinar that I am hosting on October 28th which will feature my good friend, renowned business expert and author of The E-Myth, Michael E. Gerber. To get full details on the webinar, CLICK HERE and watch the short video where Michael and I explain the invaluable business insight you’ll gain by attending the event–it will undoubtedly help you to build your brand and grow your business. ...


In this video, my good friend Jarret Gucci, who is also the web expert credited with building this BusinessNetworking.com blog site and helping me to “make it work,” explains the two most powerful ways to make your blog better. If you’re one of the many businesspeople around the world who utilizes blogging to build your brand, don’t be shy . . . after you watch the video, leave a comment letting the rest of us know what you’ve done to make your blog work. I get really inspired when I hea...


I just found out this week that my most recent book, Masters of Sales, hit the New York Times Bestsellers list.  Of course I am ecstatic about this, but it also got me thinking about what an amazingly powerful advertising and branding tool it is to be a an author.  With each article and each book that I write, I am building brand recognition for me and for my business.  This is a technique that has worked well for many people I know.   For years I’ve recommended that people write as a way of developin...


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