Viewing all posts under Competition



I have been good friends with small business expert Jim Blasingame for over ten years and I can fully attest to the fact that his knowledge of what it takes to achieve success in small business is unparalleled (but don’t take my word for it, check out his bio below*).  I am excited to announce that just a few weeks ago, he released a revolutionary new book that will change the way the we think about buying and selling. This short video offers a quick overview of the premise of Jim’s newly released book, ...


While in Mexico for a TLC conference, I had the opportunity to talk to my very good friend Raymond Aaron about his book, “Branding Small Business for Dummies,” and why it’s so important for small businesses to build their brand. Unfortunately, it’s a common misconception that branding is something only large corporations need to focus on and this video outlines the key points regarding what small businesses really need to know in relation to branding.  For example, if you don’t build yo...


To some businesspeople, networking is something to try when they’re hurting for business.  However, networking is actually a primary strategy for generating business relationships that lead to more referrals.  When done correctly, networking is a proactive strategy for business growth, not a reaction to slow business. I think the most important single idea in networking is to do what others don’t.  Doing what others don’t gives you an edge.  It can position you head and shoulders above your competition.  I...


I had the pleasure of recording this video with my good friend Raymond Aaron while in Canada for the TLC (Transformational Leadership Council) Conference at the end of July and this is a must-see video for anyone wanting to build their business (which, if you’re reading this blog, more than likely describes you). Raymond says that if you’re having difficulties attracting the clients and the wealth that you want, it’s very likely that this is due to the fact that you’re in an ‘ocean of sa...


The best referral efforts I’ve seen happen by design, not by accident or wishful thinking.  Many business people view word of mouth somewhat like the weather: “Sure, it’s important, but what can I do about it?” Referrals and word of mouth can be planned and nurtured.  Anyone, including business owners, entrepreneurs, sales representatives, staff employees, even individuals serving in a volunteer capacity in any field, can accomplish plenty with a well-structured and systematically executed referral plan f...


A few weeks back, I encouraged you to assess your company’s competitive position and find out whether you’re positioned for success or if your competitive position is in dire need of improvement.  If your position happens to need some help, read on . . . Your competitive strategy consists of the approaches and initiatives you take to attract customers, withstand competitive pressures, and strengthen your market position.  According to Arthur Thompson and A.J. Strickland in Strategic Management: Concepts...


To find out how you stack up against your competition, take a little time to analyze your competitive status. This exercise will help you understand and emphasize your unique selling position.  How do you differ, and how can you position yourself for the best competitive advantage? There’s no single formula for conducting a competitive analysis; it’s mostly just good business sense.  Try to stay aware of what your competition is doing and how your business stacks up against it.  For example: Are your ...


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