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I had the pleasure of recording this video with my good friend Raymond Aaron while in Canada for the TLC (Transformational Leadership Council) Conference at the end of July and this is a must-see video for anyone wanting to build their business (which, if you’re reading this blog, more than likely describes you). Raymond says that if you’re having difficulties attracting the clients and the wealth that you want, it’s very likely that this is due to the fact that you’re in an ‘ocean of sa...
What Are You Waiting For?11/21/11
The best referral efforts I’ve seen happen by design, not by accident or wishful thinking. Many business people view word of mouth somewhat like the weather: “Sure, it’s important, but what can I do about it?” Referrals and word of mouth can be planned and nurtured. Anyone, including business owners, entrepreneurs, sales representatives, staff employees, even individuals serving in a volunteer capacity in any field, can accomplish plenty with a well-structured and systematically executed referral plan f...
A few weeks back, I encouraged you to assess your company’s competitive position and find out whether you’re positioned for success or if your competitive position is in dire need of improvement. If your position happens to need some help, read on . . . Your competitive strategy consists of the approaches and initiatives you take to attract customers, withstand competitive pressures, and strengthen your market position. According to Arthur Thompson and A.J. Strickland in Strategic Management: Concepts...
To find out how you stack up against your competition, take a little time to analyze your competitive status. This exercise will help you understand and emphasize your unique selling position. How do you differ, and how can you position yourself for the best competitive advantage? There’s no single formula for conducting a competitive analysis; it’s mostly just good business sense. Try to stay aware of what your competition is doing and how your business stacks up against it. For example: Are your ...
