Viewing all posts under Giving



One of the first steps toward networking your business is to become more visible in the community. Remember that people need to know you, like you and trust you in order to refer you. Volunteering can position you to meet key people in your community. It connects you with people who share your passion. It gives you opportunities to demonstrate your talents, skills and integrity, as well as your ability to follow up and do what you say you are going to do. It instantly expands the depth and breadth of your network. Pe...


Despite what a lot of people might think, there are actually many more similarities between business networking and career networking.  In this short video, I point out some of the key similarities between these two types of networking and explain the ideal time for people to start thinking about their career needs and making efforts toward career networking. Watch the video now to learn the five magic words that can completely change the dynamic of potentially challenging conversations and open the way to form impo...


With the holidays quickly approaching, I asked my friend and partner in the Referral Institute, Dawn Lyons, to share her thoughts on the unique networking opportunities which she feels go hand-in-hand with the coming of the holiday season. From intimate family dinners, to office parties, to festive social gatherings, the holidays tend to bring people together more than any other time of year.  In this video, Dawn explains how to make the most of the networking opportunities which come along with people gathering tog...


In a video blog I posted recently, I talk about the Law of Reciprocity which is one aspect of social capital theory.  In today’s video, I specifically address what social capital is and why investing in social capital is one of the best investments you can make in order to secure future success for yourself and others with whom you network. My friend Alex, whom I mention in this video, is a master at building social capital and there isn’t a person who knows him who wouldn’t help him in an instant ...


The Law of Reciprocity is a part of social capital theory and, in simple terms, it basically states that what you give/put out to the world will come back around to you in equal measure (i.e., ‘what goes around comes around’) and if you help others, you’ll receive help in return. The interesting thing is that the Law of Reciprocity is not always immediate and the way in which it’s actually working is not always clear cut or easy to see.  You may help a person in their time of need and find th...


Success may be a lasting accomplishment, but the thrill of success is transitory; much of the joy is the journey.  Once it’s over, we begin to wonder, “What’s next?”  This feeling of emptiness cues us to step up and get ready for the next level because success goes on as long as we keep building new steps.  We graduate from one level and, equipped with what we’ve learned, go on to new accomplishments in the next.  Each accomplishment becomes something we can stand on to reach higher....


I’ve mentioned the VCP Process® time and time again throughout the years on this blog site because we simply can’t achieve success at networking without strategically building visibility, earning credibility, and then ultimately gaining profitability.  The key to all three of these things, however, is found in one thing . . . relationships. In this short video, my good friend Lisa Nichols and I explain how building quality relationships is the single most powerful thing you can do to position yourself f...


Last October, I posted a video I did with referral marketing expert Eddie Esposito on emotionally-charged connections (CLICK HERE to view that video).  On a recent vacation in Bali, I had the opportunity to do this new, five-minute video with movie producer Barnet Bain (producer of the Academy Award winning film “What Dreams May Come”) which is a perfect follow-up video to the one I did previously with Eddie. Here, Barnet shares his two-step process for unlocking the key to being able to connect emotiona...


(Part 7 of 12 of the “Navigating The VCP Process® To Networking” Series) TR Garland (featured in this video with me) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Seven months ago, we started a much-anticipated 12-p...


(Part 6 of 12 of the “Navigating The VCP Process® To Networking” Series) TR Garland (featured in this video with me) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Six months ago, we started a much-anticipated 12-par...


It’s no secret that we all want to do business with people whom we know and trust.  So, how do you build rapport and create trust with new contacts at networking events?  By offering value-added advice–solid, helpful information provided out of a genuine concern for another person. Let’s say you’re a real estate agent talking with someone at a networking event who, although not ready to buy a home today, is heading in that direction.  You could say something like this: Well, I know you̵...


6 Simple Actions07/19/10

 

Last week I gave you a list of actions you can take to strengthen your relationships with your referral sources. I promised that in the next few weeks I would give you some more information on each action. So, since we all love it when things are easy, I’ll start by giving you further details on the six simplest actions you can take. 1.  Send a thank-you card.  Always a nice gesture, a handwritten thank-you card makes a great impression, especially in this age of electronic communication. Be sure to writ...


Last week I posted a blog on the benefits of turning to your network for advice. It’s also very important to remember that everyone benefits when you give valuable advice to your network. Think about how you can give your prospective referral sources valuable advice related to your specialty or profession, such as advance notice of a change in procedures that will affect them, tips on how to initiate the changes they will need to make, or other information that can help your network members achieve satisfact...


I posted a blog this past Monday explaining what networkers need to know about the law of reciprocity, and I promised that I’d follow up today with some tips on what to keep in mind as you learn to use the law of reciprocity in your networking efforts. Below you will find four very important things to remember: Tip No. 1–Giving means helping others achieve success. What is your plan to contribute to others? How much time and energy can you spare for this? Do you actively seek out opportunities to help...


The term reciprocity is at the center of relationship networking, but it is often misunderstood. Webster’s dictionary defines reciprocity as “a mutual or cooperative interchange of favors or privileges,” as when actions taken for the benefit of others are returned in kind. This leads many inexperienced networkers to expect an immediate return for any actions they take on behalf of another.  Givers gain, right? Wrong. Not every act of giving will be immediately rewarded by the recipient, and if y...


No matter who you are or what part of the world you live in, Givers Gain is the No. 1 rule to remember when networking. You should always be thinking, “How can I help this person?” After all, networking is about building relationships; and helping others is the absolute best way to begin the relationship-building process. Put simply, helping equals opportunity. At a social event, you usually ask somebody, “How’s it going?”  What’s the typical reply?  Probably something like, &#...


Master networkers know that genuinely helping people is a huge part of networking because building social capital is key, and master networkers know the importance of giving. This is exactly why I founded my international networking organization, BNI, on the philosophy that Givers Gain–meaning, if I help you build your business and accomplish your goals, you’ll naturally want to do the same for me.  Sometimes, however, situations occur that call on all of us to help–situations that are bigger t...


Back to the Future12/28/09

 

Networking is the kind of social and professional interaction that came naturally to businesspeople throughout most of this nation’s history, especially in smaller communities. But as villages grew into towns, towns into cities and cities into megalopolises, the sense of community and the close, personal business relationships that went with it gradually disappeared. The rise of large retail chains and multinational corporations, along with the demise of small businesses under the stiff price competition from t...


Whenever I turn on the news these days, it seems the media are pushing all of us to embrace a scarcity mentality. Embracing a scarcity mentality, however, will get you nowhere; there couldn’t be anything more pointless and counterproductive than to let your thoughts focus on lack and worry. Because of this, I’d like to explain a much more valuable concept–the concept of AQ (Abundance Intelligence™) which my good friend Kim George introduced in her 2006 book Coaching into Greatness: 4 Steps to Succ...


Recently, when visiting our favorite Napa Valley winery, Chateau Montelena, my wife and I decided to take a tour of the agricultural side of the operation.  The vintner shared with us the technique the winery uses to ensure the quality of the juice from the grapes year after year after year regardless of the climate–a technique known as “dry farming.” As he explained the benefits of dry farming, I began to see a business metaphor emerging for how referral marketing works for those businesses tha...


One of the most common networking questions I get asked is, “How do I generate referrals for other people?”  Well, this same question is exactly what I was asking myself in the early ’80s when I was just starting my consulting business. I came up with a technique that had a huge impact on my ability to provide quality referrals to others–which, of course, led to me getting referrals. I realized that I needed to be the person whom people came to if they needed a referral for anything–the...


As I’ve said time and time again, I firmly believe that the way to survive and thrive in an economic downturn is to ignore the doom-and-gloom headlines and focus instead on what you can do to grow your business despite fluctuations in the economy. That’s why I’m hoping all of you will join me in participating in Make a Referral Week, which is a campaign inviting everyone around the globe to make 1,000 referrals during the week of March 9-13.  It’s an entrepreneurial approach to stimulat...


A friend of mine, Melinda Potcher, adapted some of my material and created the 10 Commandments of Business Networking. She did a great job, and I thought I’d share it with everyone here on my blog. 1. Thou Shalt Not Sell To Me. If we’re trying to help one another get more business, you tell me your target market, I tell you my target market and when we are out in the world, we speak well of one another and refer one another. Do not try to sell me–I’m your referral resource. If I need your prod...


Most people read the newspaper to gain insight into local and world events and news–and that’s all.  I’m suggesting that you try reading the paper a little differently–to look for opportunities for referrals. Pick up your local newspaper and scan the front page. Turn to the local section, then the business news, and then the lifestyle section. The paper is teeming with opportunities for you to act as a gatekeeper for the people in your network. Every page presents problems or significant issu...


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