Viewing all posts under Marketing/Sales



I once had an interesting conversation with an associate who was surprised that she’d gotten flak from a referral source for taking five days to follow up with a prospect that the referral source had referred to her.  My associate explained to me that she doesn’t like to follow up with prospects for four or five days because she doesn’t want the prospect to feel like she’s too eager. I told my associate that I strongly disagree with her follow-up strategy.  My reasons why are outlined in the following parag...


“Sell” may be a four-letter word, but it’s certainly not a “bad” word . . . far from it.  “Sell” is a word that should be in absolutely every networker’s vocabulary. I can’t tell you how many times I’ve run across businesspeople over the years who are fantastic networkers, but they think that just because they know how to network, they don’t need to know how to sell. They think that people will like them, and then their products or services will sell themselves. This kind of...


A few months ago, I started watching some episodes of “Shark Tank” and I got hooked!  There are some serious business lessons that can be learned by viewing the show and I saw one of them last week while I was watching a rerun from a previous season (it’s sad, I’m completely hooked now and I’m checking out past episodes). There was an entrepreneur on the show by the name of Raven Thomas.  Raven started a food business called, The Painted Pretzel (pretzels covered with chocolate and other confectio...


In this video, I talk to Ireland-based business networking expert Sandra Hart about the importance of embedding the facts about your business within the form of a story. When you’re networking or advertising for your business, the most powerful way to present your message is to use a story to ensure your message is heard.  Facts by themselves are, for the most part, simply not memorable to most people.  If you are a banker and you tell people that you specialize in offering low-interest home loans, people may...


I have been good friends with small business expert Jim Blasingame for over ten years and I can fully attest to the fact that his knowledge of what it takes to achieve success in small business is unparalleled (but don’t take my word for it, check out his bio below*).  I am excited to announce that just a few weeks ago, he released a revolutionary new book that will change the way the we think about buying and selling. This short video offers a quick overview of the premise of Jim’s newly released book, ...


So often, I see people who are frustrated about not getting more business referred to them. After all, they say, isn’t that what business networking is all about? What many of these people don’t seem to realize, however, is that they need to actively share information (5 key things, in particular) about themselves with the right people before they can expect to have business referred to them by the people in others’ networks. The fact is, it’s not enough that you’re great at what you do and can offer a lot ...


At a recent TLC Conference in Cancun, Mexico, I had the opportunity to talk with wealth expert Roger Hamilton to discuss the Wealth Dynamics system which Roger created to help entrepreneurs achieve ultimate success.  I took the Wealth Dynamics profile test myself and found out my wealth profile is that of a “Supporter,” which I found quite surprising yet very informative, helpful, and enlightening. In this video, Roger explains how the Wealth Dynamics program can specifically help people who want to buil...


In this video, networking expert Tiffanie Kellog presents me with a burning question from the Certified Networker Community which she is a part of in Tampa Bay, Florida.  They brought up the fact that I’ve mentioned in some of my books that networking is not taught in schools and, thus, they asked Tiffanie to relay to me the following question: “Dr. Misner, since you’ve gotten involved in networking, have you seen a shift indicating that we might be making some progress as far as networking educati...


A few years back, I was speaking to a friend of mine who is a partner in an international consulting and training company. We discovered that we had a mutual acquaintance who is a bestselling author and fairly well-known speaker. In our discussion, we found out that he had contacted each of us individually to see if there were any possibilities for some type of strategic alliance with our companies. We were both open to that possibility but couldn’t see any immediate and dramatic way our companies could link up wit...


To some businesspeople, networking is something to try when they’re hurting for business.  However, networking is actually a primary strategy for generating business relationships that lead to more referrals.  When done correctly, networking is a proactive strategy for business growth, not a reaction to slow business. I think the most important single idea in networking is to do what others don’t.  Doing what others don’t gives you an edge.  It can position you head and shoulders above your competition.  I...


I’m often asked by people whether or not it’s possible to distinguish the difference between weak referrals and quality referrals. The answer is YES.  There are varying levels of referrals, starting at a level that’s just one step above a cold lead. These types of referrals are ranked in quality from lowest to highest. Number one is the lowest-ranked type of referral (the least desirable) to give and receive, and number eight is the highest (most desirable). You can use the referral level rankings belo...


During a conversation some years ago with Leslie Fiorenzo, a colleague of mine in the networking organization I founded, she made an interesting point of comparison between appreciating opera and learning to use word-of-mouth marketing in your business.  She said, “The best way to experience opera is to see it on the stage, and the best way to use word of mouth is to put a referral marketing plan in place. The novice, in either case, may not know where to begin.” We started talking about a system to generate bus...


In business, there are endless opportunities to learn from the successes and mistakes of others who have ventured into the entrepreneurial waters before us.  So, why is  it that we often ignore the lessons we can learn from others’ mistakes and doom ourselves to making the same bad decisions?  People in business and sales do this all the time.  For example, there are tried-and-true sales techniques that are so simplistic it doesn’t seem as though they can really be effective so we write them off and t...


I can almost hear the groans now . . . “Another discussion about goal setting?–How boring!”  Well, boredom comes from repetition, and without repetition, masterful achievement is not possible.  Reading more, practicing more, and understanding more about goals bring this part of selling into a normal daily routine where it motivates and guides those who are masters in the field of sales. Our lives are directed and pulled by conscious and subconscious desires, which when aggregated become our future...


The dark side of the VCP Process® occurs when people get disconnected from what networking is really all about–they’re not carrying out the VCP Process as it is meant to be carried out and that’s when everything goes wrong. As I mentioned in the video blog I posted last week, Jack Canfield, Gautam Ganglani, and I are currently working together on a book about networking.  Today’s video is, again, one of several short videos I’ll be posting which cover networking topics that we will be ...


As some of you may know, Jack Canfield, Gautam Ganglani, and I are currently working together on a book about networking.  This short video is one of many others, some of which I’ll post in the future, that cover networking topics which we will be focusing on in the book.  The videos are the result of brainstorming sessions for the book and in this particular video, I explain each step of the VCP Process® approach to networking in careful detail, emphasizing that credibility is really the key to networking s...


An associate of mine once told me about an interesting experience she had when she struck up a conversation with a woman at a networking function.  When the woman asked my associate what she did for a living, my associate explained that she  helps small business owners build their businesses through networking and referrals.  The woman smiled quite confidently and said, “I’m a business owner myself and I’m actually really good at networking!  I’ve been doing it for a long, long time.” This, of cours...


In this short video, business networking expert Charlie Lawson demonstrates how powerful storytelling can be in relation to networking for your business and he does it by none other than . . . you guessed it . . . telling a story. The fact is, you can tell someone what you do for a living all day long but chances are, that’s not going to make you stand out.  You need to start relaying true stories about how your products and services have had a significantly positive impact on the way your customers feel and t...


A couple of weeks back, I posted a blog outlining some tactics for tapping into the customer’s perspective in order to increase sales in your business.  In that blog post, I promised I would write more in a future blog about behavioral profiles and today I am following through with that promise. Understanding behavioral profiles is essentially about understanding the four different styles of behavior when looking at individuals.  It  is an excellent way to gain knowledge about how to craft your sales and ...


Virgin Territory07/15/13

 

I recently spent a week on Necker Island with Richard Branson and it was an amazing experience, just as it was when I was there a few years ago right about the time I first started writing this blog.  During that initial visit to Necker, I wrote about the Butterfly Effect of Networking for the first time ever. During this visit, Richard told me a very interesting story about his early days with Virgin Records.  He was 20 years old and publishing a student magazine.  He wanted to give students a better deal on reco...


Last week I posted a blog explaining why I believe that understanding the buyer’s perspective is one of the most important keys to selling.  Today’s post is a follow up to that post because I want to take this opportunity to offer some tactics for tapping into the buyer’s (i.e., the customer’s) perspective. Learning and adapting to the issues and whims of the buyer while moving the sale forward to a conclusion is a complex and intricate task.  Attentive listening can help you, the seller, de...


I’ve done quite a few video blogs with Tiffanie Kellog and there’s a very good reason for that . . . she is an outstanding Referral Institute® Trainer, Consultant, & Speaker and she has an unending supply of highly useful ideas and comments to offer. In this video, I talk with Tiffanie about the power of using compelling stories as testimonials for your products and/or services.  Everyone who makes an effort to build their business through referral marketing has the same goal–to have all those...


A few weeks ago, I was sitting in an airport waiting for my plane to arrive and I struck up a conversation with the young man sitting next to me.  He was wearing a nice suit, carrying a laptop, and appeared to be traveling on business so I asked him if he happened to be traveling to the same business event that I was.  It turned out he wasn’t headed to the same place but we ended up having a very interesting conversation about sales. He explained that he’s somewhat new to the sales industry and that he ...


In this fourth and final installment of the “Why People Resist Networking” Video Series, I discuss a fourth reason why people likely shy away from networking–Lack of Understanding. Unfortunately, many people simply don’t understand what networking is and, in addition, they don’t understand the benefits of networking. In this video, I put some common misconceptions to rest about what networking is and I explain why, no matter what business you’re in, it’s best to “take o...


   Follow Me

Get every new post delivered to your inbox