Viewing all posts under Networking Tactics



In this video, filmed at a recent networking conference in Nashville, TN, I talk to my good friend and partner in the Referral Institute®, Eddie Esposito, about the monthly Networking Cafe webinars we offer to the public.  These FREE monthly webinars offer invaluable information about how to grow business through networking and referral marketing and we often have guests on the webinar who are experts at helping people achieve business success.  Past guests include Jack Canfield, Michael Gerber, and Susan RoAne, a...


I once had an interesting conversation with an associate who was surprised that she’d gotten flak from a referral source for taking five days to follow up with a prospect that the referral source had referred to her.  My associate explained to me that she doesn’t like to follow up with prospects for four or five days because she doesn’t want the prospect to feel like she’s too eager. I told my associate that I strongly disagree with her follow-up strategy.  My reasons why are outlined in the following parag...


Today I’d like to share with you the newest networking video from the educational video archive housed within NetworkingNow.com. Have you ever wondered what the ONE secret to success is in regard to networking for your business? In this video, I reveal the answer to that very question and I also explain four key networking fundamentals which are guaranteed to boost your bottom line. This video is just one example of the vast array of educational content offered on the NetworkingNow.com website—there are literally...


“Sell” may be a four-letter word, but it’s certainly not a “bad” word . . . far from it.  “Sell” is a word that should be in absolutely every networker’s vocabulary. I can’t tell you how many times I’ve run across businesspeople over the years who are fantastic networkers, but they think that just because they know how to network, they don’t need to know how to sell. They think that people will like them, and then their products or services will sell themselves. This kind of...


I made this video with Australian networking master Paul Lomas back in 2012 and the ideas Paul shares in it are so important and timeless that I think it’s time to give this video some additional airplay. Paul’s ideas about the simple act of making people feel welcome when they arrive at networking meetings and events are remarkably powerful. He also gives a very useful tip on how to give a great response when someone asks how you are doing in order to create an opportunity for positive, genuine connectio...


One of the first steps toward networking your business is to become more visible in the community. Remember that people need to know you, like you and trust you in order to refer you. Volunteering can position you to meet key people in your community. It connects you with people who share your passion. It gives you opportunities to demonstrate your talents, skills and integrity, as well as your ability to follow up and do what you say you are going to do. It instantly expands the depth and breadth of your network. Pe...


In this video, I talk to my friend Sarah Owen, referral marketing expert and Master Franchisee for the Referral Institute in the UK, about her real-life tips on making the move from the office into networking events. Professionals in business are truly professionals because they’re great at their chosen career, but they often don’t look forward to getting out of the workplace and networking.  The thing is though, professionals can actually be pretty good at networking . . . they just have to make the cho...


A few months ago, I started watching some episodes of “Shark Tank” and I got hooked!  There are some serious business lessons that can be learned by viewing the show and I saw one of them last week while I was watching a rerun from a previous season (it’s sad, I’m completely hooked now and I’m checking out past episodes). There was an entrepreneur on the show by the name of Raven Thomas.  Raven started a food business called, The Painted Pretzel (pretzels covered with chocolate and other confectio...


In this video, I talk to Ireland-based business networking expert Sandra Hart about the importance of embedding the facts about your business within the form of a story. When you’re networking or advertising for your business, the most powerful way to present your message is to use a story to ensure your message is heard.  Facts by themselves are, for the most part, simply not memorable to most people.  If you are a banker and you tell people that you specialize in offering low-interest home loans, people may...


I once received an interesting e-mail from a man who read an article I wrote about collaboration and working together.  He said, “The type of networking you talk about describes the way things should work, but in the real world most people seem to have an attitude of what’s in it for me.”  He asked, “How can I prevent wasting my time and efforts on people, only to find that they have this kind of attitude?” The short answer to his question is this—stop hanging out with the wrong kind of people and start...


So often, I see people who are frustrated about not getting more business referred to them. After all, they say, isn’t that what business networking is all about? What many of these people don’t seem to realize, however, is that they need to actively share information (5 key things, in particular) about themselves with the right people before they can expect to have business referred to them by the people in others’ networks. The fact is, it’s not enough that you’re great at what you do and can offer a lot ...


At a recent TLC Conference in Cancun, Mexico, I had the opportunity to talk with wealth expert Roger Hamilton to discuss the Wealth Dynamics system which Roger created to help entrepreneurs achieve ultimate success.  I took the Wealth Dynamics profile test myself and found out my wealth profile is that of a “Supporter,” which I found quite surprising yet very informative, helpful, and enlightening. In this video, Roger explains how the Wealth Dynamics program can specifically help people who want to buil...


It’s often been said that “starting is the hardest part” of a project. Well, building your business through networking and word-of-mouth marketing is no exception. Here are four things you can do to get your networking program off to a strong start: 1. Don’t be a cave dweller: Get out and meet people! 2. Know how to ask for the referral. Learn and develop specific techniques that will help you hone your ability to ask for the referrals you want. 3. Consciously select at least three business or networking grou...


Back when my son was a teenager, whenever I would ask him the dreaded question–“How’s that homework coming?”–I would receive the typical, teenage, roll-of-the-eyes response and the standard “I was going to finish it after dinner” answer. Even if you don’t have kids, at one time you were a kid so I’m sure just about everybody can identify with this scenario.  Being held accountable for completing your homework as a kid was never fun, but let’s face it–when we’re held accountable for ...


Today I’d like to share a video that I recorded a while back that is timelessly useful when it comes to creating a solid and effective networking strategy.  In the video, I outline the best way to find like-minded business professionals to network with and I explain the four different streams—or types of networks—which you should be sure to strategically build into your overall network. This video comes from the educational video archive housed within NetworkingNow.com and it is just one example of the vast ar...


I’ll be the first to admit that I’m no mechanic. In fact, when I was a kid, my father (who can fix just about anything) brought me out to the garage one day and said, “Son, you’d better go to college because you’re never going to make a living with your hands.” Well, that was great advice, Dad. I think things have worked out pretty well with that suggestion. Fully acknowledging my lack of skills as a mechanic, I can, however, tell you how a catalytic converter relates to networking your business. By defin...


Despite what a lot of people might think, there are actually many more similarities between business networking and career networking.  In this short video, I point out some of the key similarities between these two types of networking and explain the ideal time for people to start thinking about their career needs and making efforts toward career networking. Watch the video now to learn the five magic words that can completely change the dynamic of potentially challenging conversations and open the way to form impo...


Have you ever attended a networking event where it was clear that some of the other networkers you interacted with were obviously not at all prepared?  Worse yet, have you found yourself unprepared in networking situations and been unsure about what you should be doing to set yourself up to make solid networking connections?  As networkers, preparation is extremely important  because, the fact is, if you haven’t done the simple, basic preparations to network properly then you’re not only wasting your time, you...


The new video for International Networking Week® 2014 has just been released! This short, six-and-a-half-minute video, sponsored by the Referral Institute, explains how the week of February 3rd-7th, 2014 will bring about great opportunities for businesspeople around the world and increase worldwide awareness about the powerful benefits of business networking.  2014 will mark the 8th annual celebration of International Networking Week which is now recognized by many countries across the globe, with thousands of e...


A few years back, I was speaking to a friend of mine who is a partner in an international consulting and training company. We discovered that we had a mutual acquaintance who is a bestselling author and fairly well-known speaker. In our discussion, we found out that he had contacted each of us individually to see if there were any possibilities for some type of strategic alliance with our companies. We were both open to that possibility but couldn’t see any immediate and dramatic way our companies could link up wit...


Last week I posted a video blog on the tremendous importance of following up with the contacts you make when networking in order to be successful and get results.  In today’s video, I take the discussion on follow up a step further . . . The fact is, how you choose to follow up can really make a significant difference in getting people to remember you–if you get a little creative, you can really put yourself in a prime position for maximum referral generation.  In this video, I share a story about a you...


In a radio interview I once did, the host of the program asked me whether I consider referral marketing the safest form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no.” Based on his response, I’m sure he was shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that word-of –mouth marketing can bring. However, there are unique risks associated with referral advertising that are not an issue in commercial or other forms...


It’s no secret that a huge part of a networker’s success is tied to their effectiveness at one thing—following up with the contacts they make.  Networking without following up is—to put it bluntly—nothing more than a waste of time. So, it makes sense that one of the questions I’m most often asked is about follow up.  No matter what part of the world I’m in, one of the first things people tend to ask is what I believe is the best way to follow up with new networking connections. In this video, I share ...


To some businesspeople, networking is something to try when they’re hurting for business.  However, networking is actually a primary strategy for generating business relationships that lead to more referrals.  When done correctly, networking is a proactive strategy for business growth, not a reaction to slow business. I think the most important single idea in networking is to do what others don’t.  Doing what others don’t gives you an edge.  It can position you head and shoulders above your competition.  I...


   Follow Me

Get every new post delivered to your inbox