Viewing all posts under Profitability
In this short video, I share a portion of the results from the survey of 12,000 businesspeople on which my most recent book, Business Networking and Sex: Not What You Think, is based. The results I discuss here indicate that men and women act differently when it comes to the VCP Process®, transactions, and relationships. Based on your experience, would you say these results jive with what you’ve found to be true in the networking world? Please share your thoughts in the comments section–I’d lo...
TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.” He’s also considered a top trainer for the Referral Institute. For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®. Two months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some v...
TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.” He’s also considered a top trainer for the Referral Institute. For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®. Last month, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very ...
TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.” He’s also considered a top trainer for the Referral Institute. For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®. Today begins the much-anticipated 12-part monthly series of blog posts which address this and contain some very timely info...
In this video, TR Garland and I announce the launch of our new, 12-month, BusinessNetworking.com blog series ”Navigating the VCP Process® to Networking,” TR is not only my good friend, he is one of the top referral marketing trainers in the world and he and I co-authored the #1 Amazon Best-seller Building the Ultimate Network together. I am really excited to be doing this new blog series with TR because he is in the top 1% across the globe in regard to understanding how to implement referral mar...
The Profit Puzzle of Business02/13/12
I recently had several business associates ask me about finding a good model for a business plan that they can use for their franchise. Being able to market your business is, to a large extent, based on understanding your business. Understanding your business begins by creating a plan. One of the best models I’ve seen is one that I have used and recommended for years. It’s called the “Profit Puzzle.” It was developed by a good friend of mine – Don Osborne. Below are the key cate...
Recognizing ‘Innovativity’05/30/11
This is the final guest blog in the three-part series featuring Frank DeRaffele’s article, “Creativity vs. ‘Innovativity.’” To read the beginning and the middle of the article, please CLICK HERE for Part 1 and CLICK HERE for Part 2. “Creativity vs. ‘Innovativity’” by Frank J. DeRaffele Jr. ( . . . Continued) Recognizing ‘Innovativity’ Innovation in our businesses is extremely important. New ideas help us to run our businesses more efficiently, market m...
A couple of weeks ago, Jack Canfield and I did a one-hour interview where we talked about business networking and success principles. In about a month, the video of the interview will be available to view on Jack’s website (www.JackCanfield.com) in the “Inner Circle” section. In the meantime, I invite you to check out the 3-minute video above where Jack talks about some of what he picked up about networking during our interview and why the VCP Process® really strikes a chord with him.
Over the past couple of weeks, I’ve written a few blogs on the VCP Process® of networking and, since I’ve already covered visibility and credibility in detail, today I’m going to tell you what you need to know about profitability, the third and final phase of the VCP Process. The mature relationship, whether business or personal, can be defined in terms of its profitability. Is it mutually rewarding? Do both partners gain satisfaction from it? Does it maintain itself by providing benefits to bo...
In last Thursday’s blog, I explained that visibility, the first phase of the VCP Process®, brings the opportunity to build credibility and that credibility is what will ultimately get you to profitability, where you’ll actually benefit from your networking and relationship building efforts. So how do you move from visibility to credibility? Well, once you and another individual achieve visibility with each other, meaning you’re aware of each other and the nature of each other’s business, yo...
Last week I wrote a blog explaining the VCP Process, which is a huge part of the foundation of networking. Because this process is so crucial to effective networking, I promised to write a blog entry for each of the three phases (visibility, credibility and profitability), and today I’m going to talk about why it all starts with visibility. The first phase of growing a relationship is visibility: You and another individual become aware of each other. In business terms, a potential source of referrals or...
What is the VCP Process?07/29/10
The key concept in referral marketing is relationships. The system of information, support and referrals that you assemble will be based on your relationships with other individuals and businesses. Referral marketing works because these relationships work both ways: They benefit both parties. A referral marketing plan involves relationships of many different kinds. Among the most important are those with your referral sources, with prospects these referral sources bring you and with customers you recruit from the ...
