Viewing all posts under Referrals



So often, I see people who are frustrated about not getting more business referred to them. After all, they say, isn’t that what business networking is all about? What many of these people don’t seem to realize, however, is that they need to actively share information (5 key things, in particular) about themselves with the right people before they can expect to have business referred to them by the people in others’ networks. The fact is, it’s not enough that you’re great at what you do and can offer a lot ...


At a recent TLC Conference in Cancun, Mexico, I had the opportunity to talk with wealth expert Roger Hamilton to discuss the Wealth Dynamics system which Roger created to help entrepreneurs achieve ultimate success.  I took the Wealth Dynamics profile test myself and found out my wealth profile is that of a “Supporter,” which I found quite surprising yet very informative, helpful, and enlightening. In this video, Roger explains how the Wealth Dynamics program can specifically help people who want to buil...


In this video, networking expert Tiffanie Kellog presents me with a burning question from the Certified Networker Community which she is a part of in Tampa Bay, Florida.  They brought up the fact that I’ve mentioned in some of my books that networking is not taught in schools and, thus, they asked Tiffanie to relay to me the following question: “Dr. Misner, since you’ve gotten involved in networking, have you seen a shift indicating that we might be making some progress as far as networking educati...


Networking can be powerfully useful in so many ways and many people don’t realize that when they come up against a health challenge, networking can really work in their favor to bring them the help and information they greatly need. In this video, I talk not only about how networking can help you with health challenges but also about how people who have really strong networks have actually been found to be healthier! If you have a story about how you, a family member, or a friend have gotten through a health crisis...


Last week I posted a video blog on the tremendous importance of following up with the contacts you make when networking in order to be successful and get results.  In today’s video, I take the discussion on follow up a step further . . . The fact is, how you choose to follow up can really make a significant difference in getting people to remember you–if you get a little creative, you can really put yourself in a prime position for maximum referral generation.  In this video, I share a story about a you...


In a radio interview I once did, the host of the program asked me whether I consider referral marketing the safest form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no.” Based on his response, I’m sure he was shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that word-of –mouth marketing can bring. However, there are unique risks associated with referral advertising that are not an issue in commercial or other forms...


I’m often asked by people whether or not it’s possible to distinguish the difference between weak referrals and quality referrals. The answer is YES.  There are varying levels of referrals, starting at a level that’s just one step above a cold lead. These types of referrals are ranked in quality from lowest to highest. Number one is the lowest-ranked type of referral (the least desirable) to give and receive, and number eight is the highest (most desirable). You can use the referral level rankings belo...


With the holidays quickly approaching, I asked my friend and partner in the Referral Institute, Dawn Lyons, to share her thoughts on the unique networking opportunities which she feels go hand-in-hand with the coming of the holiday season. From intimate family dinners, to office parties, to festive social gatherings, the holidays tend to bring people together more than any other time of year.  In this video, Dawn explains how to make the most of the networking opportunities which come along with people gathering tog...


During a conversation some years ago with Leslie Fiorenzo, a colleague of mine in the networking organization I founded, she made an interesting point of comparison between appreciating opera and learning to use word-of-mouth marketing in your business.  She said, “The best way to experience opera is to see it on the stage, and the best way to use word of mouth is to put a referral marketing plan in place. The novice, in either case, may not know where to begin.” We started talking about a system to generate bus...


The Butterfly Effect is part of chaos theory, which is a part of mathematics.  It basically proposes that the flapping of the wings of a butterfly alter something extremely minute but which starts a domino effect of altering one thing after another until something finally gets altered which actually changes the weather.   So what does the Butterfly Effect have to do with networking?  Take 5 minutes to watch this video and find out!  I tell a pretty powerful story about how the Butterfly Effect caused some very un...


The dark side of the VCP Process® occurs when people get disconnected from what networking is really all about–they’re not carrying out the VCP Process as it is meant to be carried out and that’s when everything goes wrong. As I mentioned in the video blog I posted last week, Jack Canfield, Gautam Ganglani, and I are currently working together on a book about networking.  Today’s video is, again, one of several short videos I’ll be posting which cover networking topics that we will be ...


As some of you may know, Jack Canfield, Gautam Ganglani, and I are currently working together on a book about networking.  This short video is one of many others, some of which I’ll post in the future, that cover networking topics which we will be focusing on in the book.  The videos are the result of brainstorming sessions for the book and in this particular video, I explain each step of the VCP Process® approach to networking in careful detail, emphasizing that credibility is really the key to networking s...


So, what exactly is a purposeful meal meeting?  First, I’ll clarify what it isn’t.  It’s not a way to escape work, it’s not a time to have three martinis, it’s not a romantic date, and it’s not about critiquing new restaurants or reviewing fine wines.  All these things can be great fun, I’m not arguing that–it’s just that none of them are focused on, or maybe even conducive to, productive networking. A purposeful meal meeting is nothing more than a meeting that...


Do you believe your best source of referrals is your customers?  If so, think again . . . the reason people sometimes fall into believing customers are there best source of referrals is that they’ve been trained to believe it and have never pursued any other source of referrals.  The only referrals they’ve ever received are from customers. Don’t get me wrong–customers and clients can be a very good source of referrals and I’m not denying that.  However, many businesses (especially big...


An associate of mine once told me about an interesting experience she had when she struck up a conversation with a woman at a networking function.  When the woman asked my associate what she did for a living, my associate explained that she  helps small business owners build their businesses through networking and referrals.  The woman smiled quite confidently and said, “I’m a business owner myself and I’m actually really good at networking!  I’ve been doing it for a long, long time.” This, of cours...


In this short video, business networking expert Charlie Lawson demonstrates how powerful storytelling can be in relation to networking for your business and he does it by none other than . . . you guessed it . . . telling a story. The fact is, you can tell someone what you do for a living all day long but chances are, that’s not going to make you stand out.  You need to start relaying true stories about how your products and services have had a significantly positive impact on the way your customers feel and t...


In this short video, I’m joined by two esteemed referral marketing experts, Phil Bedford and Tom Fleming, each of whom offer memorable metaphors which demonstrate the crucial nature of education in achieving success when it comes to business networking and referral marketing. Watch the video now to find out how lumberjacks, lots of excuses, driving a vehicle, and one good reason can all combine to help you make time in your schedule to learn more and ultimately earn more. After watching the video, think about t...


I’ve done quite a few video blogs with Tiffanie Kellog and there’s a very good reason for that . . . she is an outstanding Referral Institute® Trainer, Consultant, & Speaker and she has an unending supply of highly useful ideas and comments to offer. In this video, I talk with Tiffanie about the power of using compelling stories as testimonials for your products and/or services.  Everyone who makes an effort to build their business through referral marketing has the same goal–to have all those...


If you believe that promoting yourself, in the traditional sense, is the best way to get referrals, I hate to break it to you but it’s actually not a particularly effective way of generating referrals.  The thing is, just talking about yourself is not enough–you’ve got to teach people how to refer you. You’d think that people would listen when you describe what you do and then just naturally put two and two together when they come across somebody who needs your product or service but unfortun...


In this fourth and final installment of the “Why People Resist Networking” Video Series, I discuss a fourth reason why people likely shy away from networking–Lack of Understanding. Unfortunately, many people simply don’t understand what networking is and, in addition, they don’t understand the benefits of networking. In this video, I put some common misconceptions to rest about what networking is and I explain why, no matter what business you’re in, it’s best to “take o...


Peter Drucker once said, “The most important thing in communication is to hear what isn’t being said.”  This is so true and extremely important because the quality of our relationships depends on the quality of our communications; and when it comes to sales for your business and growing your business through referral marketing, this concept is a cornerstone for success. Of course, not all sales transactions require incredible relationships or communication (e.g., online shopping), yet even big box ...


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