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Back in 1994 I authored the first edition of The World’s Best Known Marketing Secret.  I was out promoting the book and trying to get bookstores to carry it.  Back then, one of the ways to do that was to go to book stores and do what I liked to call “drive-by signings” (what can I say – I’m from L.A.).  A friend of mine said there was a local neighborhood bookstore that didn’t have any copies of my book. The store was literally on my way home one day so I stopped off there but couldn’t seem to talk ...

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Just last month I posted a blog about how to grow business and derive identity-building, brand-boosting benefits through writing (CLICK HERE to view the blog post) and today I want to piggyback on that concept. Whether you’re an experienced writer or you’re just beginning to dabble in writing in an effort to build your personal or business brand, understanding the importance of storytelling can transform your writing into highly effective material. In this video, professional editor and author Jeff Morris...