Viewing all posts under Storytelling



Last year, My wife Beth and I posted a question on Facebook in search of the most creative and interesting answer.  The question was: “If you had an opportunity to ask Sir Richard Branson one question, what would it be?” In this video, I reveal the best, most interesting question that someone responded with: “What venture or company do you wish you had started instead of someone else, or what business did you have a chance to invest in but didn’t and now regret not investing in it?” I g...


In this video, I talk to Ireland-based business networking expert Sandra Hart about the importance of embedding the facts about your business within the form of a story. When you’re networking or advertising for your business, the most powerful way to present your message is to use a story to ensure your message is heard.  Facts by themselves are, for the most part, simply not memorable to most people.  If you are a banker and you tell people that you specialize in offering low-interest home loans, people may...


In this short video, business networking expert Charlie Lawson demonstrates how powerful storytelling can be in relation to networking for your business and he does it by none other than . . . you guessed it . . . telling a story. The fact is, you can tell someone what you do for a living all day long but chances are, that’s not going to make you stand out.  You need to start relaying true stories about how your products and services have had a significantly positive impact on the way your customers feel and t...


I’ve done quite a few video blogs with Tiffanie Kellog and there’s a very good reason for that . . . she is an outstanding Referral Institute® Trainer, Consultant, & Speaker and she has an unending supply of highly useful ideas and comments to offer. In this video, I talk with Tiffanie about the power of using compelling stories as testimonials for your products and/or services.  Everyone who makes an effort to build their business through referral marketing has the same goal–to have all those...


Over the past few weeks, I’ve posted blogs on how embracing quality, adding members, and seeking engagement are all things that will help networkers and entire networking groups achieve success.  Today, I’d like to talk about an additional tactic for obtaining stellar networking results–sharing stories. Listening closely to the information shared by those in your referral network will help you in telling positive stories about them when you come across potential opportunities to refer them.  Condu...


In this second installment of the Networking Faux Pas Series, I talk about Premature Solicitation (a term you certainly don’t want to attempt to say three times fast as it very well may get you into a little bit of trouble . . .)–a classic example of how NOT to network. I share a personal story of an occurrence where somebody tried to prematurely solicit me and I explain how I handled it–suffice it to say, that “somebody” will not get a second chance to make a first good impression. As...


NOTE: My apologies for the poor sound quality of this video–Please turn up your speakers.  Nice as the breeze may have been, it was unfortunately far from ideal for filming purposes. In this video, Jack Canfield (co-author of the Chicken Soup for the Soul Series) and I discuss the new book we’re writing about networking along with our co-author Gautam Ganglani. Because the power of a story is the most effective way to demonstrate a point, we’re searching for real life networking stories that will h...


When you tell a story, is it compelling? In this short video, I’m joined by Deanna Tucci-Schmitt, a successful business owner and master networker, who shares the reason why storytelling is such an integral part of business.  She reminds us that stories are much easier to remember than statistics and facts.  When you tell your business’ facts in story form, your “story” is retained, retold, and often referred. After watching the video, please share how telling some of the key stories about y...


Stewart Emery (Success Built to Last) was over my house a few months ago.  At breakfast one morning he told me about an interview he did with a well-known billionaire in the computer industry.  The billionaire shared an intriguing story with Stewart about an experience he’d had when the senior executives of a company interested in purchasing his company visited his office to discuss the possible purchase.   At lunch, the billionaire told the senior executives of the company he was negotiating with that h...


Back in 1994 I authored the first edition of The World’s Best Known Marketing Secret.  I was out promoting the book and trying to get bookstores to carry it.  Back then, one of the ways to do that was to go to book stores and do what I liked to call “drive-by signings” (what can I say – I’m from L.A.).  A friend of mine said there was a local neighborhood bookstore that didn’t have any copies of my book. The store was literally on my way home one day so I stopped off there but couldn’t seem to talk ...


Just last month I posted a blog about how to grow business and derive identity-building, brand-boosting benefits through writing (CLICK HERE to view the blog post) and today I want to piggyback on that concept. Whether you’re an experienced writer or you’re just beginning to dabble in writing in an effort to build your personal or business brand, understanding the importance of storytelling can transform your writing into highly effective material. In this video, professional editor and author Jeff Morris...


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