Today, I have a guest blog written by my good friend Frank DeRaffele.  Frank is a BNI Director and radio talk show host for the Entrepreneurial Excellence Radio Show.

Networking is a Verb Not a Noun.  What does that mean?  A verb, as described, by our 4th grade teachers, is an action word. A noun is an object or thing. That means that in order to network you must take action … do stuff … not just show up at things and be seen. If you go to a chamber meeting and just “be there” then you are a noun … you are just an object. If you go and actually participate and make things happen … you are now taking action … you’re a verb.

You are not going to find any form of marketing more important and probably more effective than your networking efforts during the next 12 to 24 months. That means that no matter what type of marketing campaigns you are doing they will be 5 to 10 times more effective if you are supplementing them with relationship networking.

If you are in a strong contact network (such as BNI) you have an advantage over every other businesses out there, especially your competitors. You have a group of like-minded people who believe in the development of relationship marketing and they practice the Givers Gain® philosophy.

There is no recesssion for you … so go take action … go BE A VERB!