New Blog Series with Top Referral Marketing Trainer TR Garland! 02/16/12

In this video, TR Garland and I announce the launch of our new, 12-month, blog series  “Navigating the VCP Process® to Networking,”

TR is not only my good friend, he is one of the top referral marketing trainers in the world and he and I co-authored the #1 Amazon Best-seller Building the Ultimate Network together.  I am really excited to be doing this new blog series with TR because he is in the top 1% across the globe in regard to understanding how to implement referral marketing effectively and this series is going to be a huge resource for people in learning how to understand and  implement the VCP (Visibility, Credibility, Profitability) Process® effectively to produce real, business-boosting results from networking efforts.

Whether you’re a businessperson, an entrepreneur, a novice or seasoned networker, or simply someone who wants to learn, be sure to come back to this site on Monday (2/20/12) which is when we will be posting the first blog in the series! 

So what do you think?  Are you as excited about this new series as TR and I are?  Leave us a comment and let us know your thoughts . . .

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76 Responses to this article

TR Garland February 16, 2012 Reply

It is both an honor and a privilege to have the opportunity to co-contribute to this 12-month series with you (Dr. Misner).

I look forward to adding as much value to my local community of entrepreneurs and small business owners…as I do with entrepreneurs and small business owners from around the world.

Be more than ordinary…

TR Garland

Nimmoo Kinger February 16, 2012 Reply

Am in India and looking forward to getting value from this blog!

TR Garland February 16, 2012

Thank you for posting your thoughts and sharing with us, Nimmoo. We appreciate the international collaboration. :)

clara February 16, 2012 Reply

Great idea and although I’ve been implementing the concept for 5 years I look forward to learn some more. The moment you think you know it all is the moment you prove that you know very little…

TR Garland February 17, 2012

Clara. You noted that you’ve been “implementing the VCP Process for 5 years”. I’d be interested to hear what successes and/or challenges you’ve had bringing people ultimately to profitability.

clara February 18, 2012

The challange is the economic situation has transformed most people in whiners (complain a lot but are not willing to do much about it) and hunters (go for the kill). I am a farmer, I believe in building relationships and Givers Gain. My biggest reward is living aligned with my values.

TR Garland June 7, 2012

Clara….again, thank you for your reply. Yes…the tough economic times have certainly put a damper on people’s mood. However, if you let THEIR moods dampen YOUR mood….forgive me, but shame on you. Since you are a Farmer and have been cultivating relationships, have you also been STRATEGICALLY planting seeds with the CORRECT people who can ultimately feed you a steady stream of referrals? If you need assistance on making sure you don’t get caught giving, giving, and giving without reaping your harvest…..then please feel free to contact me directly. I’d be happy to assist you. :) :) :)

Clara June 7, 2012

Thanks TR. It’s by birthday today so your words are a lovely present :-)

TR Garland June 7, 2012

How timely! HAPPY BIRTHDAY. Make sure to get off of your computer…and spend some “you” time. :) :) :) :) :) :) :) :) :) :):)

Cheryl White February 16, 2012 Reply

There is so much information out there that we all skim through every day but rarely with the clarification and focus it takes to apply it in our businesses! Definitely looking forward to this monthly blog! Thank you, TR, for your vision and truly being about helping others!

TR Garland February 17, 2012 Reply

Thank you for your insight and excitement, Cheryl.

Rick Itzkowich February 16, 2012 Reply

TR is one of the best people I know who understands the VCP process and how to integrated it in the offline and online worlds. I’m very excited for him and for all the people he can help. In the end this helps us all since the better the people understand this process, the more we all benefit.


What online methods do you use?

TR Garland February 17, 2012

Shaun. Thank you for GREAT question. The truth of the matter is that everyone should be applying the VCP Process(R) to BOTH their traditional Offline – as well as their Online Networking efforts. In theory, the concept is the same. Basically, it is our recommendation that you first strategically plan on how to get VISIBILITY online, then how do you move to Credibility, and finally to Profitability. I look forward to sharing as this blog series transpires. :)

TR Garland February 17, 2012 Reply

I truly appreciate your kind words, Rick.

Harue Ciarlini February 16, 2012 Reply

ExtraOrdinary, can’t wait to see the first post!!!

TR Garland February 17, 2012 Reply

Thanks for your excitement, Harue!

Bradford Bach February 16, 2012 Reply

Great TR! Look forward to it!

TR Garland February 17, 2012 Reply

Good to hear from you, Bradford.

Lindon Crow February 16, 2012 Reply

One more quality resource for maximizing the potential of building strong relationships and networking for success. I’m looking forward to reading your thoughts and sharing them with others.

TR Garland February 17, 2012 Reply

We appreciate your positive comments and vote of confidence, Lindon.


I like the VCP formula.

I call it Results in Advance.

If you can move people closer to the result that they want BEFORE you sell to them, they love you, they respect and they want to reciprocate.

Thanks for the post!

Jan Payne February 16, 2012 Reply

Congratulation TR! What an honor – so proud of you.
Looking forward to your words of wisdom

TR Garland February 17, 2012 Reply

Jan….what more can I say. I’m smiling ear to ear that you joined this discussion. :)


Congrats, TR! I’m not surprised to hear you get such high accolades from Ivan. You two, together, can take over the networking world. Looking forward to your inevitable success with it.

TR Garland February 17, 2012 Reply

Thanks Courtney. Looking forward to hearing about your 2012 successes too.

Allen Kotlyar February 16, 2012 Reply

Great Job TR!, looking forward to the upcoming post. Your a dynamite and influential person. Keep it up champ!

TR Garland February 17, 2012 Reply

Oooh….DYNO-MITE! I like that adjective, Allen.

Mohammad Favakeh February 16, 2012 Reply

Congrats, TR! it is really honor to be associated with two greatest leader in networking. You and Dr. Misner have really great and unique personality, i admire you and Dr. Misner my two best friend and role model.

TR Garland February 17, 2012 Reply

We both appreciate your kind words, Mohammad.

Dan Beres February 16, 2012 Reply

Congrats TR! Looking forward to many more successes!

TR Garland February 17, 2012 Reply

Dan. Thank you for your congratulatory words. It means a lot.

Diana Wei February 16, 2012 Reply

Congrats TR! Keep the momentum rolling!

TR Garland February 17, 2012 Reply

Diana. Thanks for taking the time to post here. Wishing you all the success you desire.

Shawn McCarthy February 16, 2012 Reply

This is very exciting- really looking forward to this series! Ivan and TR are VCP- Very Cool People!

Shawn McCarthy

TR Garland February 20, 2012 Reply

Thanks, Shawn. Looking forward to delivering massive value!

David Newton February 16, 2012 Reply

Congrats TR! Great Job.

TR Garland February 17, 2012 Reply

Good to hear from you, David.

John C. Drew, Ph.D. February 16, 2012 Reply

My business has shot up substantially thanks to networking techniques. I wish I would have figured this out a lot earlier in my career. Good luck with your new venture.

TR Garland February 17, 2012 Reply

Really appreciate the validation for effective networking practices, John. Thanks.

Jennifer St. James February 16, 2012 Reply

These two are certainly a dynamic duo who are the world’s experts in referral marketing. Can’t wait to start reading the blogs—I’m sure they will be packed full of informative, useful information that will help my business grow!

TR Garland February 17, 2012 Reply

Jennifer. Wow…that’s certainly a compliment to live up to! :) Thanks.

Mike DuBrock February 17, 2012 Reply


TR Garland February 17, 2012 Reply

Thank you for your excitement, Mike. ;)

Amanda G February 21, 2012 Reply

As the Education Coordinator of a chapter that is actively working to grow, I’m very excited to have this information. It’s terrific!

TR Garland February 23, 2012 Reply

Wow….thanks for your excitement, Amanda. Your desire for this information will inspire us to deliver. :)

Rob Flaska February 22, 2012 Reply


TR Garland February 23, 2012 Reply

We appreciate you taking the time to watch this video and read this series, Rob.

Jeremy Rose February 24, 2012 Reply

Great job. You have been great to work with and I appreciate your coaching.

TR Garland February 25, 2012 Reply

Thanks for your compliments, Jeremy. Looking forward to making a different in YOUR life.

Scott Harvey February 24, 2012 Reply

Congratulations, TR! Since you are on a very short list of people I listen to closely (and without fail), the more the better… Oh, and after hearing Dr. Misner speak live a couple weeks ago, he made that list too. Very much looking forward to it.

TR Garland February 25, 2012 Reply

Scott…..I’m so excited to be on “The List”. LOL. On a serious note, I appreciate you considering Dr. Misner and I people who’s advice you turn to. Almost 30 years of Business Networking experience is a good place to look for help. :)

Alexandra Kaplan February 28, 2012 Reply

Great news TR, I look forward to reading your blog – I always learn so much from you about networking. And I am very excited about your upcoming workshop at NAWBO-OC

TR Garland March 12, 2012 Reply

Thanks, Alexandra. It is an honor to have been chosen as 1 of only 12 NAWBO-OC Approved Speaker/Trainers for your much respected 2012 Training Series.

Bijay Shah March 1, 2012 Reply

Congratulations TR, this is terrific news! I have absolutely no doubt both you and Ivan will be adding even more value to all those networkers out there who are seeking to understand the VCP process in such depth. Looking forward to it.

TR Garland March 12, 2012 Reply

I really appreciate your compliments (and confidence in Ivan and me), Bijay.

Thomas Friedmann March 5, 2012 Reply

Congratulations TR and Dr. Misner!

My name is Thomas Friedmann from Hungary and was the second member of BNI Hungary (3 years ago). BNI really changes Hungary does business… hopefully more and more common in Hungary!
I’ve just watched the video and looking forward to reading your blog, sure it will help a lot! Thank you for the opportunity!

Warm Regards,


TR Garland March 12, 2012 Reply

Wow! A comment, feedback AND support from Hungary. It is our honor Thomas to share with you our thoughts and strategies as it relates to “Navigating The VCP Process(R) To Networking”. Congrats on your longevity with BNI in Hungary.

Miwako June 7, 2012 Reply

I thank TR for training us @Elite Circle about Business Networking based on referral, visibility, credibility and profitability!

TR Garland June 7, 2012 Reply

Hello Miwako. It was my pleasure. You and your colleagues are primed and ready for some Referral Success! :) :) :)

Colleen June 7, 2012 Reply

Thank you TR for your great Training at WFG last Saturday!!

TR Garland June 7, 2012 Reply

Colleen. You are quite welcome. I’m happy to spend time on a Saturday with people as attentive as you and your team! :)

Nili Jou June 7, 2012 Reply

Dear Mr. Garland;
Thank you so much for you time and training.
Our great Elite Circle ended with a great training which help us with our line of work.
Hope to see you more in our office in Diamond Bar.

TR Garland June 7, 2012 Reply

Nili. You are TRULY a part of an Elite Circle. I’m happy to help. Please feel free to check out the other blogs posts here on the site. It’s loaded with valuable information.

Fred Becerra June 9, 2012 Reply

T.R. you continually bring value and skill into all of your relationships. Thank you for being my friend. I am looking forward to further success!

TR Garland June 9, 2012 Reply

Fred. It’s people like you that Dr. Misner and I are proud of. You know the true meaning of “Givers Gain” and we’re happy to have you as one of the Referral Institute’s Certified Networkers.

Sandra June 10, 2012 Reply

T.R. thank you for the awesome training; I am especially grateful for the opportunity to learn from the best – the concepts you shared are priceless.

TR Garland June 10, 2012 Reply

Sandra…Thanks for your compliments. “Priceless” is the key word here. And…I say they are “priceless” in their APPLICATION. So please put the info we shared with you into APPLICATION and you will get world-class results!

Kim Rosiar June 10, 2012 Reply

Looking forward to working with you T.R.

TR Garland June 11, 2012 Reply

Thanks, Kim. I’ll make sure the material is SUPERB!

Tom Moore June 10, 2012 Reply

Hi T.R., Thank you for your training at Elite Circle. I learned alot and I look forward to learning more from you.

TR Garland June 11, 2012 Reply

Tom….you are a great man and your team is amazing. I’m happy to partner with you to see increased results from your networking. :) :) :)

Edwward Radke June 19, 2012 Reply

I went to the Elite Circle in Diamond Bar training. I did not know what to expect, but for the first time I finally realized why my business was not growing as fast as I would like. It’s my Emotional Based Marketing Message and my Target Market. They are not complete, I stumble with them. I realized I need help as this is not my area of expertise. I want to get help with my message and my market so I can move people from visibility to credibility and then profitability. That wont happen unless I get more involved in the training.I don’t have alot of years to wait so I want to figure out how to get help. Tr you did a great job man. Thanks in advance for your support.

TR Garland July 8, 2012 Reply

Edward….detailed messages like yours are THE reason why Dr. Misner and I do what we do. Thank you. The fact that you have identified that your EBM or Emotionally Charged Connection (ECC) as well as defining YOUR Target Market as weak points in your game plan is half the battle. Looking forward to seeing what I can do to support you, my friend.

Clyde Morgan July 7, 2012 Reply

In the video the statement I understand the VCP proccess I’m just not implimenting it or it’s not working for me. I think the biggest challenge with any type of training is taking it from learning understanding to doing understanding. It’s about learing and imlplimenting new habits while we are still taking care of business and the busyness of our daily lives. I have a lot on my plate and I’m not sure weather if I’m doing justice doing it half way with this new material or I should wait about 3 months.

TR Garland July 8, 2012 Reply

Clyde…We appreciate your feedback. And, you are bringing an important topic to light. Let me explain. From my perspective, the VCP Process to Networking is sort of like a “Universal Law” – or at least that’s how I look at it. I consider it to be that powerful because I’ve NEVER seen it fail…when applied correctly. It’s never the “process” itself or the tactics or techniques that aren’t working – there’s over a decade of real-world proof that validates that it works. Each segment of the VCP Process (Visibility, Credibility, and Profitability) can be broken down and ENTIRE workshops can be taught on how to effectively maneuver through Visibility to Credibility, etc. In other words, entire discussions can be had on how to become (through tactics and techniques) more Visible to YOUR IDEAL TARGET MARKET. This blog series…and the Referral Institute’s 1-4 hour workshops are intended to introduce concepts and give a little explanation on the techniques to use to get the best results from networking. People will get improved results from reading this blog series as well as attending the 1-4 hour workshops. I’ve got 100′s of testimonials that make me proud of what we’re doing to change people’s lives. However, those that REALLY want results and are serious about it, take their relationship with the Referral Institute a step further. I’d be happy to have a conversation about that with you should you choose. In the end, Business Networking is NOT a quick fix to achieve sales goals. It really does take time to build these relationships that will referral to you on a weekly basis. I say this not to discourage you, but to help you understand that surrounding yourself with others who are already successful in implementing a Referral Marketing Plan might be in your best interest….as it will alleviate some potential headaches you’re currently having. Please feel free to reach out to me directly for any assistance you believe you may need. :)

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