Peter Drucker once said, “The most important thing in communication is to hear what isn’t being said.” This is so true and extremely important because the quality of our relationships depends on the quality of our communications; and when it comes to sales for your business and growing your business through referral marketing, this concept is a cornerstone for success. Of course, not all sales transactions require incredible relationships or communication (e.g., online shopping), yet even big box ...
read moreTR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.” He’s also considered a top trainer for the Referral Institute. For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®. Nine months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some ...
read moreI’m “a Communist” . . . Really? 08/13/12
I wrote an article on Entrepreneur.com last week entitled “Why Everyone Should talk About Politics While Networking” and in my opening line I state, “Yes, I believe everyone should talk about politics (and religion) while networking . . . if they’d like their network to go up in flames, that is!” Though I may have been very active in politics over the years and I do, indeed, have a definite religious/spiritual leaning, I have found that it is undoubtedly best not to mix my views/beliefs ...
read moreIn this short video, presented by Applied Transformation, Inc., I talk with Roger Green about what it takes to get a real world education in networking now and what it may take in the future. I talk a bit about the stance colleges and universities have historically taken on networking education and how that may impact the way people get educated about networking in the future. I would really like to get a conversation going in the comments section about this to hear other people’s perspectives on this and, in p...
read moreDumbest Online Comments 11/07/11
I recently read an article in FORTUNE magazine entitled “OMG!!! The End of Online Stupidity?” The article was written a few years ago but it stated that “internet veterans have long complained about the steady erosion of civility — and worse, intelligence — in online discourse.” I couldn’t help but think that things haven’t gotten much better in the last few years. It never ceases to amaze me how some people behave online (especially if it is anonymous)! For exampl...
read morePerception is Everything 10/10/11
I saw a presentation at a BNI Conference a couple years ago by Chick Gallagher, my Executive Director in Delaware and part of Pennsylvania. In his presentation he talked about “perception” being relative and how small things can substantially alter one’s perception. On one of his Power Point slides he had the words: A woman without her man is nothing. As you might suspect, it got loud boos from the audience. Then, he added two commas to the wording. It still fell in disfavor with the audience ...
read moreI met with my good friend Dr. Mark Goulston for dinner recently. Casually, over our meal he said something that made me reach into my pocket and scribble it down on the back of one of my business cards. He said: We have much less control over winning or losing at something than we do over trying or quitting at something. If you always try, you can eventually win. If you always quit, you can never win. I loved this statement and it completely resonated with me and what I’ve seen in relation to people being su...
read moreGreat Opening Question 03/21/11
A good networker has two ears and one mouth and should use them both proportionately. When you meet someone in a networking environment you should ‘listen’ more than you ‘talk’ (especially if it is the first time you’ve met). Consequently, in books like The 29% Solution and Networking Like a Pro, I’ve written a lot about the kinds of questions you should ask when you meet someone for the first time. Recently, I was at a networking event and, at the end of the conversation, someone asked me a question that...
read moreIt’s no secret that we all want to do business with people whom we know and trust. So, how do you build rapport and create trust with new contacts at networking events? By offering value-added advice–solid, helpful information provided out of a genuine concern for another person. Let’s say you’re a real estate agent talking with someone at a networking event who, although not ready to buy a home today, is heading in that direction. You could say something like this: Well, I know you̵...
read moreI recently had a phone conversation with someone who was asking me about the importance of eye contact when networking. I answered his question with an interesting story about Richard Branson and I’d like to share that story with you here because I think it demonstrates a point that’s definitely worth remembering. One of the many intriguing things about Richard Branson is that he has this laser-focus eye contact. When he is talking to you, he’s not looking to his left, looking to his right, or anywh...
read moreScott Ginsberg is celebrating his tenth anniversary. He’s been wearing a nametag for 10 years in a row. He has never taken it off. That’s right, 10 years = three thousand, six hundred and fifty days = 87,600 hours = 5 million two hundred fifty six thousand minutes = 31 million 531 thousand seconds and counting. He’s the world record holder. He has even tattooed his nametag on his chest and is the only person in the world who has made a career out of wearing a nametag. Scott developed the nametag professio...
read moreMy good friend, networking expert Bob Burg, has 10 questions he personally uses when networking that he believes every networker should memorize. Bob explains that these questions are not designed to be probing or sales-oriented in any way; they are all friendly, fun to answer, and will tell you something about the way the person answering them thinks. You’ll never need or have the time to ask all 10 questions during any one conversation but, still, you should internalize them. Know them well enough that yo...
read moreI had a conversation with a franchisee a few weeks ago and I’ve been thinking about it for some time since. We were talking about a marketing strategy that has proven to be very successful for many franchises within his company for many years. When I asked the franchisee why he wasn’t participating in the program he said, “I don’t want to do that. I don’t think it works.” I said, “Really? The top three franchisees around the country use it– just what about...
read more1. Arrange a one-to-one meeting. Meeting a referral source in person is an excellent opportunity to learn more about his business and interests. Prepare some questions in advance so that the conversation flows smoothly. Be ready to give an update on your business and to ask lots of questions about your source’s interests. 2. Extend an invitation. Invite a referral source to a networking event. Introducing her to other businesspeople you know gives your source an opportunity to meet others in your targe...
read moreGet Your Act Together 06/28/10
Let’s face it: As a businessperson, you’ve got a lot going on. There are people to see, places to go and a whole lot of stuff to do. Can you do all this, and look and act presentable at all times, too? Quite frankly, getting and keeping your act together can be a little overwhelming for even the sanest of people, so here are some tips: 1. Look the part before going to a networking event. You’d be surprised how many people fall short in the fundamental area of appearance. If it’s a cha...
read moreNetworking is about building relationships and one of the main ways to build relationships with people is to have effective, productive conversations. However, that can seem like a daunting task for some people who are at a total loss when it comes to the art of conversing. If you shy away from going to networking events because you’re consumed by the fear of not knowing what to say, pay attention to these four conversation tips from my good friend Susan RoAne (a.k.a.: The Mingling Maven®): A...
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