Dumbest Online Comments 11/07/11
I recently read an article in FORTUNE magazine entitled “OMG!!! The End of Online Stupidity?” The article was written a few years ago but it stated that “internet veterans have long complained about the steady erosion of civility — and worse, intelligence — in online discourse.” I couldn’t help but think that things haven’t gotten much better in the last few years. It never ceases to amaze me how some people behave online (especially if it is anonymous)! For exampl...
read morePerception is Everything 10/10/11
I saw a presentation at a BNI Conference a couple years ago by Chick Gallagher, my Executive Director in Delaware and part of Pennsylvania. In his presentation he talked about “perception” being relative and how small things can substantially alter one’s perception. On one of his Power Point slides he had the words: A woman without her man is nothing. As you might suspect, it got loud boos from the audience. Then, he added two commas to the wording. It still fell in disfavor with the audience ...
read moreI recently had a phone conversation with someone who was asking me about the importance of eye contact when networking. I answered his question with an interesting story about Richard Branson and I’d like to share that story with you here because I think it demonstrates a point that’s definitely worth remembering. One of the many intriguing things about Richard Branson is that he has this laser-focus eye contact. When he is talking to you, he’s not looking to his left, looking to his right, or anywh...
read moreBeing Right But Doing It All Wrong! 12/16/10
The business I’m in involves a lot of coaching and guiding of franchisees to teach them how to coach and guide entrepreneurs, salespeople, and professionals to generate referrals for themselves and others. Sometimes this feels a little like ‘herding cats’; entrepreneurs hate being told what to do and it takes a real skill set to move them in a direction that involves a lot of hard work but will help them achieve the results they want. One of the biggest challenges I have in this process is not w...
read moreA friend of mine, TR Garland (pictured with me in the photo at right), just wrote a great blog entry which contains some very timely information for many people across the globe and I’d like to take the opportunity to share it with you today as a guest blog. Enjoy . . . “New Year’s Resolutions and Networking” by TR Garland In about 30 days, the majority of people around the world are going to be faced with the same thing we’re all faced with once at a certain point every single year. N...
read moreYears ago I wrote about a great technique to get people to come to me for their referral needs. However, I recently saw a modern twist to this great idea that I’d like to share with you today. Here’s a little background information on the original concept: Since the late ’80s I’ve been training people to use a little networking trick that will enable them to give referrals to more people (which of course leads to getting more referrals for themselves). I talk about this trick in one of my ...
read moreTo find out how you stack up against your competition, take a little time to analyze your competitive status. This exercise will help you understand and emphasize your unique selling position. How do you differ, and how can you position yourself for the best competitive advantage? There’s no single formula for conducting a competitive analysis; it’s mostly just good business sense. Try to stay aware of what your competition is doing and how your business stacks up against it. For example: Are your ...
read moreDeveloping an effective word-of-mouth strategy that results in a strong referral-based business takes endless time, energy, effort and, above all, commitment. The actions and steps necessary to create a successful referral-networking campaign are simple, yet far from easy; they take tremendous dedication and drive, and results can be a long time in coming. So why should you put forth the time and effort to develop a word-of-mouth strategy for your business? Because, if you commit to doing it right and don’t g...
read moreThe foundation of any word-of-mouth marketing effort is people. Your sphere of influence represents the overall number of people with whom you network. These are people you know either very well or as casual acquaintances. To evaluate your sphere of influence, take inventory of the people you already know. Surprisingly, many people have never established effective networking relationships with others they’ve known for a long time. Preparing your inventory is as simple as asking yourself, “Whom do I ...
read moreAs a small-business professional or entrepreneur, how do you: Get advice and help when problems arise Gather the information you need for making important business decisions Identify your markets and locate potential clients? Unfortunately, most people get help in times of need from individuals or businesses they don’t know well. Instead of anticipating and planning for needs and emergencies, they are forced to react to every situation. They search the internet or ask friends and associates to help solve probl...
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