In this video, Michael Mayer, an esteemed worldwide business networking expert from Austria, gives an excellent example that teaches why it is so important to be specific when introducing your business to others at networking meetings and events. Watch the video and find out what to say and what not to say when introducing your business in order to get great results from your networking efforts. On a side note, you’ll also be surprised at what a powerful tool the image of pink socks can be in helping you t...
read moreIt’s amazing what a word-of-mouth campaign can do for your business. People rely on recommendations from trusted sources much more than they do from mere advertisements. The best thing is, the costs associated with running a successful word-of-mouth campaign are usually a fraction of what a traditional advertising campaign can run! However, as the saying goes, “there is no free lunch.” What you save in dollars spent, you must replace with time and effort. Simply saying to yourself that you are going to ...
read moreAn important and invaluable lesson I’ve learned over the years is that clear, open, honest, direct communication with people solves most problems. So often I have seen relationships deteriorate to the point where people are talking “about” each other instead of talking “to” each other. This can happen more easily than you might think. For most people, when things don’t go the way they expect in a relationship, the tendency is to talk to EVERYONE they know EXCEPT the person they h...
read moreThe Referral Process – 8 Easy Steps 04/18/11
Much of what I write about networking and referrals emphasizes the circuitous, sometimes mysterious nature of referral networking. In a deep, broad-based, mature referral network, where you spend a lot of time doing good things for others without looking for a direct reward, and where the good that you do winds its way through the system and eventually comes back to you in the form of referrals, it may seem odd to describe referral networking as a system. But that’s what it is, and when it comes to the acti...
read moreSorting Out Who’s Who 01/31/11
So, let’s say you’ve just returned from a networking event where you met a lot of new people and now you have a pocketful of business cards that you’re not sure what to do with. What’s your first order of business? Your first order of business is to sort out who’s who. You need to separate the people you think might become new clients or referral partners right now from the ones who might be valuable contacts sometime in the future but not right away. Let’s call the first gro...
read moreThe End is Near! 01/20/11
No, not the end of the world, silly . . . I’m talking about the end of the recession. Recently, I wrote about “Business Looking up in 2011″ which was based on a survey of over 5,000 businesspeople and entrepreneurs at www.BNIBusinessIndex.com. The survey was a global survey that was taken by people from every populated continent in the world. The survey found that almost 68% of the respondents say that business is growing or growing dramatically compared to this time a year ago. What the survey...
read moreHow to Make Networking Comfortable 01/13/11
Very few people argue with the value of networking, so why do people resist doing it? Aside from all the excuses–I don’t have time, I’m not a good networker, I don’t like to network–what’s the REAL reason people resist networking? I was reading a book the other day called “Manifesting for Non-Gurus,” which was written by my friend Robert MacPhee (pictured at right) whom I’m in the Transformational Leadership Council with, and the book explains a concept which I ...
read moreA friend of mine, TR Garland (pictured with me in the photo at right), just wrote a great blog entry which contains some very timely information for many people across the globe and I’d like to take the opportunity to share it with you today as a guest blog. Enjoy . . . “New Year’s Resolutions and Networking” by TR Garland In about 30 days, the majority of people around the world are going to be faced with the same thing we’re all faced with once at a certain point every single year. N...
read moreDeveloping an effective word-of-mouth strategy that results in a strong referral-based business takes endless time, energy, effort and, above all, commitment. The actions and steps necessary to create a successful referral-networking campaign are simple, yet far from easy; they take tremendous dedication and drive, and results can be a long time in coming. So why should you put forth the time and effort to develop a word-of-mouth strategy for your business? Because, if you commit to doing it right and don’t g...
read moreMy good friend, networking expert Bob Burg, has 10 questions he personally uses when networking that he believes every networker should memorize. Bob explains that these questions are not designed to be probing or sales-oriented in any way; they are all friendly, fun to answer, and will tell you something about the way the person answering them thinks. You’ll never need or have the time to ask all 10 questions during any one conversation but, still, you should internalize them. Know them well enough that yo...
read moreI had a conversation with a franchisee a few weeks ago and I’ve been thinking about it for some time since. We were talking about a marketing strategy that has proven to be very successful for many franchises within his company for many years. When I asked the franchisee why he wasn’t participating in the program he said, “I don’t want to do that. I don’t think it works.” I said, “Really? The top three franchisees around the country use it– just what about...
read moreLet’s say that upon getting a business referral, you simply take down the name and contact information of the potential customer from the referral source. Sometime later, you call the prospect and introduce yourself: “Hello, Ms. Prospect, my name is John Businessman. Larry Source recommended I call you. I’m an accountant . . .” Handling referrals this way, as you might expect, gets minimal results. Your chance of converting the referral into a customer will be greater if your referral sou...
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