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Marketing isn’t something I was always confident about.  When I first started out in business, my degrees were in Political Science and Organizational Behavior.  I had very little marketing experience until I went to work for a transportation company in Southern California and, within a two week span, went from a role in purchasing to a significant role in marketing–a huge change that was an even bigger learning experience. My marketing experience was trial by fire and reading.  I just started reading ...

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I’ve been following the development of online business networking for several years now; particularly at the inception of sites like Ecademy.com and LinkedIn.  That said,  I’d like to state for the record: If you’ve had any lingering thoughts that social media is just a fad, you may want to lose them. Are you aware that LinkedIn’s IPO (Initial Public Offering) has a valuation of 4.3 billion (USD)?  That’s right, I said BILLION.  If you haven’t been taking social media seriously...

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As part of the survey for the book, Business Networking And Sex (not what you think), my co-authors and I asked several questions which weren’t used in the final manuscript.  The survey was open to the public and was conducted with over 12,000 business people from every populated continent in the world.  One of the questions we didn’t use in the book was “What types of organizations do you belong to?” (note that respondents were able to pick more than one). We also asked a question that was used in the ...

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I met Starr Hall at an Entrepreneur Magazine Conference that we both spoke at last year and she did a really impressive presentation on social media marketing. One of the things she discussed was the concept of “BizPer” Social Media Marketing. She said that about half of your social media posts should be about business and about half should be personal. I love the concept but, I’m not sure I’m comfortable with the percentage.  I definitely believe that people want to see a little of me as a p...

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In this video, my good friend Jarret Gucci, who is also the web expert credited with building this BusinessNetworking.com blog site and helping me to “make it work,” explains the two most powerful ways to make your blog better. If you’re one of the many businesspeople around the world who utilizes blogging to build your brand, don’t be shy . . . after you watch the video, leave a comment letting the rest of us know what you’ve done to make your blog work. I get really inspired when I hea...

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I am excited to announce that this blog was listed as #26 in the list of “50 Best Blogs for Young Entrepreneurs”! Here’s what they said: “Networking Entrepreneur: Even if you think you’re a pro at networking, check this blog for new tips and strategies as your business grows. Recommended Posts: Make No Assumptions and Clueless When It Comes To Conversing? Four Tips” The list, published by OEDb (Online Education Database), was created as a resource for young entrepreneurs who are lo...